Semiotics, marketing and communication : beneath the signs, the strategies

Semiotics, marketing and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John Sherry ; translated by Robin Orr-Bodkin.

Author/creator	Floch, Jean-Marie, 1947-
Format	Book and Print
Publication Info	New York : Palgrave, 2001.
Description	xiii, 225 pages : illustrations ; 23 cm
Subject(s)	Communication in marketing--France. Semiotics--France.

Contents	Beyond the text, no salvation -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Crédit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- 'I love, I love, I love-- ' : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism.
General note	Ch. 1-5 were originally published in Sémiotique, marketing et communication (1990); ch. 6 was originally published in International journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identiés visuelles (1995) and in translation in Visual identities (2000).
Bibliography note	Includes bibliographical references (p. 216-220) and index.
LCCN	00048317
ISBN	033376014X

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.123 .F578 2001	✔ Available	Place Hold